Halderman companies earn national marketing awards

The marketing team at Halderman Farm Management and Halderman Real Estate Services was recognized for their award winning marketing efforts by placing first in two categories of a national marketing contest sponsored by the National Auctioneers Association and USA TODAY.

The competition comprises 63 categories in six divisions: Photography, Postcards, Brochures and Catalogs, Newspaper/Magazine Print Advertising, Public Relations and Marketing, Digital & Social Media and Auction Marketing Campaign of the Year. The Halderman Companies received second place in Auction Marketing Campaign of the Year, first place in the Brochure and Catalog category and first place in Public Relations and Marketing for their company newsletter. Winners were formally recognized during the NAA/USA TODAY Marketing Competition Awards reception in Indianapolis at the 64th International Auctioneers Conference and Show in July.

This year’s competition received more than 800 entries. A panel of marketing and advertising professionals with backgrounds in branding, promotion, public relations and graphic design judged the entries. Criteria included creativity, effectiveness, clarity and visual appeal. The marketing competition is a contest for NAA members. It provides auction professionals the opportunity to highlight their innovative creations from the past year.

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Posted on 2013 Aug 20